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Is the clean eating trend good news for us? I’d say yes! For consumers, and society as a whole, we are all better off eating a more healthful diet. But not everyone is happy.
Sometimes, when I read a food industry trade magazine, I wonder: who are these people and why are they writing such nonsense? In a recent issue of Bake magazine I found a convoluted article, The paradox of choice, which explained their side.
The article began by talking about consumer TV habits. “Not long ago, Nielsen released an eye-opening report on the television watching habits of Americans. Despite the fact that the average number of TV channels received by US households increased dramatically from 128 to 189 within five years (a 48 percent jump), the average number of channels actually watched remained flat at just 17. More channels did not equate to viewing a wider selection.”
Apparently, they believe the number of increased stations should mean people can increase their viewing to match what’s available. Sadly, these folks don’t realize there’s a finite number of hours in each day. People chose from what’s available and if there are new programs, they stop watching older ones.
The article moved on, to the food analogy. “The same can be said about consumer eating habits. While Americans are moving in all sorts of different directions, as people become increasingly more selective about the foods they will and won’t eat, the overall number of food and beverage occasions consumed by the average consumer is flat, according to a new report by The NPD Group.”
Why, yes, of course the number of food and beverage occasions remains flat. Most people are not eating more, they are replacing what they eat with new choices. And with the healthy food trend, people are choosing healthier foods. Good for them! Trends happen, people change, and this trend bodes well for the other trends: eat natural, eat local, support your small businesses. And these small local businesses produce foods with fewer chemicals. Isn’t that a good thing?
Uh, oh, I kept reading. “Another equally menacing fact for food manufacturers and food retailers is consumers’ increasing demand for purity in their foods and beverages. Consumers are avoiding adulterated elements and looking for natural and fresh foods and beverages, as well as avoiding some of the processed foods on which many major food companies base their business.”
“Another equally menacing fact”? That seems to be a shame. But it sure is great for most home-based bakers who don’t usually add chemicals to their homemade baked goods.
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