If you’re in the food business, bakery tours are a pleasant way to do market research. There’s a lot to be learned from seeing what new products are being sold, how products are displayed, and tours are a great tool for staying up with current trends.
For bakery owners, these tours are a necessity. If you like food, it’s fun exploration and gastronomic entertainment. Visiting bakeries is one of my favorite activities.
Everywhere I go, I make a point of visiting at least one bakery. On a recent Sunday morning in Boston MA, we went to Iggy’s Bread, a large wholesale facility with a retail area in front.
Suggestions for an easy and enjoyable bakery tour:
1. Buy one each of everything that looks interesting or different. Ask questions but be considerate of the clerk and other customers.
2. After you get home examine your purchases before digging in. (If you’re too hungry or have kids along, dig in immediately!)
3. Don’t plan on eating your regular lunch or dinner. Sometimes we must sacrifice a meal for market research.
4. You don’t have to eat an entire pastry. Just take a bite or nibble to savor the flavor and texture. Take notes.
5. If you have a lot of treats, wrap up any long shelf-life items. Eat them another day.
Home-Based Baking at its Best! Save your receipts! Bakery tours are a legitimate business necessity.