Archive for the ‘The (Faux) Pastry Chef’ Category

Thank You, Trouble

Wednesday, May 15th, 2013

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For those who have not read my last book, I wrote about having some issues with my hands that compelled me to leave behind the heavy work of commercial baking.

From The (Faux) Pastry Chef: How I Found My Baking Fix (pages 168, 185)

I had been quite lonely so we got a dog, a sweet-natured German Shepherd. We named her Trouble.

Most of my days were the same: I would spend an entire day without seeing anyone. Alone with the puppy, I remained unwashed and in pajamas. I felt lost without having a job or a regular schedule. I needed projects and a structure to my time.

Because of Trouble, I got involved in a dog biscuit project. Real baking was difficult but I figured it didn’t matter how I messed up dog recipes, who would complain? Living with a pastry chef was paying off for the puppy.

I learned that baking for dogs gave me the same rush that I got from baking for people. My first attempt was oatmeal biscuits sweetened with a dab of blackstrap molasses and tenderized with peanut butter. One for puppy. One for me. I was surprised at how tasty they were.

I entered a new world. Several inherent problems with baking for people were no longer problems with canine cookies. Shelf life, who cares? Who would know? Rarely would someone complain for their dog about a doggie biscuit being stale. And what about a cookie that is too dark or too bland or too ugly or too anything? I didn’t want to sound cocky, but it was beginning to look like I could not possibly mess up dog treats.

“I’m now a pawstry chef,” I emailed my daughter, excited about this new project.

I made veggie/cheese mini mutt muffins and Trouble loved them. The muffins had a beautiful golden yellow color inside, with flecks of orange and green veggies. My ingredient list included organic whole wheat flour and wheat germ with no sweetener or salt. These would make any health zealot proud. I put them on the table and Dave loved them, too. I waited until he had eaten four. When he told me how good they were, I explained that we were eating the dog’s food.

I called our vet and made an appointment – this one was for me. I wanted to make sure I was using pooch-friendly ingredients. The vet said no grapes, no onions, no chocolate; everything else was fine in moderation.

I made banana mutt mini muffins one night for dinner. They were suspiciously like my fruit-sweetened baked goods recipes. I made a note to use a cross reference in my recipe file index. The texture was soft and tender with a flavor reminiscent of real banana muffins.

Then, I had half a can of pumpkin puree left from a no-sugar recipe, so I made dog biscuits. I used little boy and girl gingerbread cutters and called them Pumpkin People. Trouble came into the kitchen and sat watching patiently while I rolled out the dough with my new one-handed rolling pin. I had a terrible time with my hands that day and I kept messing up. The dough landed on the floor more than once. But no matter how much I tried, there was no way I could ruin a doggie recipe…

My next baking project? I momentarily thought about a little dog biscuit business for when my hand healed. I requested the official guidelines and licensing information from the Department of Agriculture and Markets.

The rules were overly cautious when compared to the rules for making people food. I could easily get a home processor permit to bake numerous people treats in my home kitchen but not for animals. For dog treats, I would need to use a fully inspected and licensed commercial kitchen. Each recipe had to be analyzed and approved before production. Animals were protected more than my neighbors!

Thank you, Trouble, for 11 great years.

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Before You Start a Business

Wednesday, April 10th, 2013

Are you thinking about starting a business? Writing a simple business plan is the first step in launching a successful venture. This plan will help you understand your overall ideas, if they are feasible, and how to proceed with implementation. In general, a business plan will help you to ask and answer basic, important questions such as:

Why should customers buy from you instead of the competition?

Writing a plan will help you figure out what to sell, who to sell it to, and the importance of product pricing.  A finished plan will help you reach your customers. It will identify your target market and your competitive advantages (what you offer over competing businesses serving that same market), and what advertising strategy you need to reach them.

If you are new to business and new to food-related production, I don’t expect you to know all the answers. But most important, you will begin understanding the process. Unfortunately, many folks jump in without considering the reality of basic business issues. Small business failure can often be averted by starting at the beginning with a detailed business plan.

One day I was having lunch with a group of office workers (who had no knowledge of my business background).  From The (Faux) Pastry Chef: How I Found My Baking Fix, page 247.

… I made a Chocolate Raspberry Truffle Torte and during lunch as we cut into the cake, Louise said that the bakery on Ray Way Drive was out of business and the River Baking Company (which I thought was not that good) had moved in.

“You should open a bakery!” exclaimed Louise, putting down her fork.

“Been there done that,” I replied.

“You should open one in Mayville,” she continued. Mayville was a nearby, economically depressed little town. Louise began yakking about an empty storefront that had several different businesses in succession and was currently empty. Most recently it had been a deli owned by a woman with a catering business. The owner didn’t have regular store hours because of her catering. I guess she figured people wouldn’t mind showing up for coffee and donuts and finding a locked door.

I responded that the location was not great, but Louise insisted it was the best place ever to put a bakery. Their lunchroom conversation turned to the idea of how a gluten-free café or a cupcake shop would be packed with customers. Others chimed in, sure that the location was a winner. Were they thinking about opening a bakery?

This is a good example of why small businesses open and close so quickly, I thought. People with no business experience listen to people who also have no business experience.

“Don’t forget to write your business plan,” I said, heading home.

The above conversation happens far too often. If you do not want to be another statistic in the failure column, please take the time to write a business plan.

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The (Faux) Pastry Chef: How I Found My Baking Fix


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The Five-Second Rule

Tuesday, April 2nd, 2013

The Five-Second Rule. Most of us have heard about this “rule” for years: If food drops on the floor it takes approximately five seconds for contamination to happen. Some people believe it’s true.

If your cupcake falls on e-coli or salmonella you are safe to eat it? And now, people are referring to it as the five minute rule. Who would possibly believe that if food is dropped on a filthy surface it takes five seconds (or minutes) to contaminate food?

Common sense, please. The moment your food touches an unclean surface (countertop, carpet, etc) it is infected with bacteria. Read more here and a short video from one of the food scientists at Clemson University.

If you are a food handler, please take the time to learn safe food practices. A good place to start is the USDA Factsheet. Also ServSaf from the National Restaurant Association and for the US, state specific courses.

The scary thought is what happens daily, in food production businesses. Many of you have heard this: If pizza dough lands on the floor, the employee grins, scrapes it off the floor, and yells “5-second rule.” In The (Faux) Pastry Chef: How I Found My Baking Fix I wrote about many things I’d observed.

I’m sorry if this book spoils your appetite. When I purchase items in a bakery or eat in  a restaurant, I often think back to what I observed in the kitchens where I worked. I have to not think about what might be happening when my food is being prepared.

A better rule to live by: only sell food that you would eat, yourself.

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CakeFu and a Recipe

Wednesday, March 6th, 2013

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CakeFu is dedicated to teaching people the fine art of decorating. As part of their Masters Series, the lovely Amelia Carbine usually presents master cake decorators. For yesterday’s event she interviewed me to highlight the business side of cake decorating: starting and running a profitable food business.

The presentation included my Chocolate Raspberry Truffle Torte, a recipe from The (Faux) Pastry Chef: How I Found My Baking Fix.

This versatile Chocolate Raspberry Truffle Torte, decorated above with a simple border and small shortbread cookies.

Chocolate Raspberry Truffle Torte
Yield: 9-inch two layer cake

Cake
2 large eggs
½ cup oil
1 cup sour cream
2 teaspoons vanilla extract
1 ¾ cups all-purpose flour
2 cups granulated sugar
¾ cup cocoa powder
1 teaspoon baking soda
1 teaspoon baking powder
1 teaspoon salt
¾ cup water, coffee, or milk

Ganache
½ cup heavy cream
1 cup (6 ounces) semisweet chocolate bits

Buttercream
½ cup (1 stick) butter
½ cup shortening
4 cups (approx 1 pound) confectioners’ sugar
1 tablespoon milk, or more
1 teaspoon vanilla
¼ cup raspberry jam, or more

1. Preheat oven to 350 degrees F. and grease (2) 9-inch pans or line with parchment.
2. In large bowl, beat eggs, oil, sour cream, and vanilla.
3. In separate bowl, combine flour, sugar, cocoa, baking soda, baking powder, and salt. Add to the wet ingredients and mix well. Stir in remaining liquid.
4. Pour into pans and bake for 30-40 minutes, until done. Cake is ready when it pulls away from the sides of the pan and top feels firm when gently pressed. Cool at least 15 minutes before removing from pan. Chill cakes for several hours.
5. Prepare ganache: heat cream and pour over chocolate. Let sit for several minutes and stir until smooth. Chill until thick but not set.
6. Prepare buttercream: on low speed, beat together softened butter and shortening (or use all butter). Beat in sugar, milk, and extract until thoroughly combined. Beat on high for several minutes. Stir in jam.
7. Assemble cake: use some or all of ganache between cake layers, then ice with raspberry buttercream. (Decorate with fresh raspberries, if in season.)

Home-Based Baking at its Best!

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