Food Swap-A-Tunity
Sunday, May 19th, 2013
Last week I attended my first Food Swap. I brought peanut butter cookies boxed by the dozen, with a plate for sampling.
Food Swaps are a relatively new idea, and spreading to many parts of the US. What is a Food Swap? These are a “recurring event where members of a community share homemade, homegrown, or foraged foods with each other. Swaps allow direct trades to take place between attendees, e.g., a loaf of bread for a jar of pickles or a half-dozen backyard eggs.”

Librarian Terry, left, and Annie (who owns blueribbonhearth, a small home-based food business) hosted the event.
These events are opportunities to taste different foods and meet your neighbors. Terry and Annie plan to grow the idea by hosting quarterly swaps.
How can attending a Food Swap help your business? Use this is an opportunity to introduce people to your products. But this is not the place for heavy marketing. Put your business card on an unobtrusive place (bottom) with the name of your product. If people like it, they will find you!












